In the eyes of most people, the quality of a product must be judged by its producer, and the criterion for judging the quality of a watch is whether it is "Swiss Made". The sales volume of Replica watches is very large. Of course, Swiss grade replica watches also attracted a lot of buyers!
Nowadays, with the development of technology and the increase of media exposure, people are no longer unfamiliar with Swiss watches. But do you really understand what "SWISS MADE" means? I think many people are not clear, but the general public understanding is Swiss movement or Swiss-made watches. In fact, Switzerland has a good explanation for a long time. To take a more popular example, if the cost of a watch or a movement is 100 yuan, then the cost of 50 yuan must be made in Switzerland. On the part. However, this rule was also broken in 2017. In order to ensure the quality of "Made in Switzerland", in fact, since 2007, the bill to increase the value ratio of Swiss manufacturing has been enthusiastically discussed in the Swiss parliament; especially with the active participation of the Federation of Swiss Watch Industry, this bill finally came in 2013 Officially passed. Of course, there needs to be a buffer period from adoption to implementation, which is why the bill will not be officially implemented until 2017.
The provisions of this bill include two items: first, the product must have at least 60% of the value of the product is made in Switzerland; second, the technology research and development of the product must also be in Switzerland. As for when the bill will come into effect, the first item will officially start on January 1, 2017 as mentioned above; the second item will have to be implemented on January 1, 2019. What is certain is that in the future, more than 60% of the cost of the internal parts of the movement will be spent in Switzerland, and of course the entire watch model will also be spent. This means that many parts suppliers must follow up to ensure the quality of the entire movement and the watch. Therefore, the so-called Swiss made replica watches cannot be swiss made. Most replica watch manufacturers just bought Swiss ETA universal movement through different channels, and then modified them. Other parts should not belong to Switzerland! However, I spent a lot of money to buy a Swiss movement, and the other parts should be of good quality! So these replica watches, which sell for more than 600 usd, should be of high quality. The home page of Findreplicawatches is very interesting. They have their own definition of replica watches.
Several studies have shown that, in general, consumers are willing to pay up to 20% more to buy Swiss-made watches, and for certain mechanical watches, this figure can even reach 50%. Compared with the previous standard, the new "Swiss made" naturally contains more gold and is more beneficial to consumers. In fact, the amendment of the Swiss Made labeling decree aims to make the watch labeling Swiss Made more closely related to the Swiss country, so as to prevent market threats caused by the abuse of Swiss production marks, and to consolidate at the same time "Swiss brand" and good reputation of local Swiss manufacturers.
However, even if the gold content of "Swiss made" has increased, I think it is not necessary to be too superstitious about "SWISS MADE". Now German watches, Italian watches, including Japanese watches actually have ace brands, sometimes gold content and cost-effective higher. But then again, "Made in Switzerland" can be used as a selling point and is a long-standing reputation. This is why replica watches made in Switzerland are synonymous with high-quality replica watches. Therefore, for ordinary consumers, "Swiss made" still has an irresistible magic, and this concept is estimated to continue for a long time.